Marketing Essentials for Beginners

Starting a business? Overwhelmed by marketing choices?
In a single morning or evening, we take you through the fundamentals of marketing – defining various marketing channels, understanding budgets, explaining best practices and demystifying processes and trends. You’ll leave better prepared to make informed marketing choices – and avoid making costly mistakes


Live online


4 hours





  • A friendly and confidential atmosphere in which to learn, share your challenges and address your questions.
  • A step-by-step exploration of the principles and practices of marketing
  • How to align your marketing with your business goals
  • Planning and budgeting tools and worksheets you can use in your business
  • Ideas for marketing on a tight budget
  • “3-minute makeovers” –honest, confidential feedback from your peers
  • Networking and camaraderie –there’s strength in numbers