Market research for entrepreneurs
This course is designed for those who are interested in understanding the true functioning of global markets, business sectors and industries.
Are you a well-established entrepreneur or planning to start your own business in the near future? In such a case, market research is definitely a field for you to investigate more thoroughly. From smartphone to e-commerce as well as the social media sector, you will examine how business segments are organized, how much market power competitors are holding, what growth hacks might be applied and what comparative advantages can play a crucial role in becoming successful in our 21-century world economy.
Understanding the logic of the markets.
How to analyse an economic sector.
Low-cost airline industry analysis: getting what you pay for?
Practice: comparative advantages, ticket pricing strategies, case studies and forecasts.
Global analysis of e-commerce: from zero to hero.
Case study of Aliexpress & Ebay.
Practice: demand and supply factors, being & staying visible, relevance of dropshipping.
Global smartphone industry: Who is the game changer?
Practice: growth tendencies and market competition, case study of iPhone & Huawei.
Economics of the coffee industry: never-ending global competition.
Practice: market concentration, capsule market tendencies, case study of Starbucks.
New trends in social media market. The economics of Instagram and Twitter.
Practice: influencer marketing, case study of Clinton’s and Trump’s online campaign and its impacts.
“As a Doctor of Economics, I am working according to the two most significant key areas in my field: analytical research within the field of economic growth and assistance of business development. I believe that theory has always its applicable, practical sides that keeps our globalized world economy in motion. My mission is to contribute with my work to the growth of innovative startups to build a brighter and more sustainable future.”
Participants are going to receive the full material for completing the courses including presentations, calculation samples, business plan templates, case studies and recommended books to read.
Each module has a duration of 4 hours. A full course is usually consisting of 8 or 12 hours to cover all the key concepts and practical case studies of the given material.
Inscription fee will be fully refunded for cancellation up to 2 weeks before the course starts.
You will be provided with all the course material and case studies used during the class
Yes, there will be a coffee break with drinks and snacks
We accept payment by credit card, bank transfer and cash